An article in the NY Times used the term "War on Coal" when talking about EPA regulations on the coal industry. I found this fascinating because I had never heard the term before. The War on Coal is a perfect term to gain attention towards finding a solution to our energy crisis that will benefit the environment and all life on earth.
First of all, the environment is VERY IMPORTANT. If I were a politician, environmental policy would be my number one concern. Coal is a common source of energy for people around the world, but it pollutes the air through carbon emissions. Carbon emissions from coal contribute to global warming, which is degrading ecosystems such as the arctic. That is why the War on Coal is necessary.
The "War on Coal" has the right type of language to elicit a public response. The term "war on" is oft used and seldom questioned. We love it. War on Terror, War on Drugs. War on Poverty. These were and still are all big problems in the US that the government has recognized and tried to correct. The government has been "fighting" against these problems. That's why the "War on Coal" is a necessary term to use: its a fight between sustaining life on Earth and the death of the environment.
When we make it a "war on" something, that makes it seem like "us versus them", and it really unifies people. For example, the War on Terror really unifies Americans (some would say unjustly) against terrorist groups and unfortunately against middle eastern religious groups. We need to unify people to help sustain Earth's treasures. We need to declare a "War on Coal".
America currently has the opposite way of thinking. It's all about expansion, business, and exploitation of the environment. A Princeton essay called "The Tragedy of the Commons" explains a metaphor for this. There's a pasture that many farmers use. They all bring their cows to graze their, and they are doing this for their own benefit. But no one is taking care of the pasture. They are just using it, so the pasture's soil is destroyed and there can be no vegetation growing on that land. That's what's going on in the world and America (see Keystone pipeline) We can't just exploit the environment, we need to also take care of it. We need to pay attention to the environment. We need to declare a "War on Coal" to save the environment. If we win this War, America will be far better off environmentally.